Fashion is broken.
Let’s rewrite the rules.
Fast fashion taught us that clothes are disposable. Rotate is here to keep them in circulation.
We take the clothes that you don’t want and donation centers can’t sell. The stained, broken, outdated items; we give them a second life. We buy clothes for their parts, flip them into something new, and help you do the same.
We are not just another buy-sell-trade store. We are building a real alternative to the cycle of overconsumption and waste.
At Rotate, you can earn some cash, keep clothes out of landfills, and rethink what fashion could look like when creativity, not consumption, leads the way.
Repurposing should be fun, creative, and accessible. You do not need sewing skills or a Pinterest-perfect closet to start. You just need a willingness to see value where fast fashion told you there was none.
Rotate is here to show you how.
ROTATE.
MEET JORDAN - FASHION DISRUPTER
I’ve always loved fashion. What I don’t love is the way fast fashion has warped our relationship with it.
My wake-up call came when I saw a photo of a Chilean desert overflowing with discarded clothes, so massive you can see it from space. That image not only shocked me, but it made me rethink everything. I quit fast fashion that day. Not in a “maybe I’ll buy less” way. I was done. Because once you understand that the industry intentionally overproduces, floods the market, and then dumps their excess on underdeveloped countries, it’s impossible to keep playing along.
Since then, I’ve been sharing my sustainability journey on social media, sharing tips and tricks on how to be more resourceful with what you already own. I’m not here to tell you to tone down your style for the sake of sustainability. I love color. I love bold shapes. I love interesting textures. What I don’t love? Virgin materials, wasted fabric, and overpriced “luxury” pieces made in the same factories as the cheap stuff.
Life is too short to wear what everyone else is wearing. If you can have a one-of-a-kind vintage piece that no one else has, why settle for something mass-produced? Fashion should be about expression, not just consumption.
