Why We Keep Things in Rotation
Rotate has grown through curiosity, creativity, and a willingness to rethink how things are done. As we evolve, we stay focused on making thoughtful use of what already exists and taking responsibility for where it goes next.
Rotate is a clothing recovery and upcycling company based in Las Vegas. We help conventions, exhibitors, and businesses find responsible next uses for leftover shirts, outdated uniforms, and excess clothing through reuse, community redistribution, upcycling, and textile recycling.
Our work starts with the belief that clothes don’t go bad. An event date or an old logo can make a shirt feel obsolete, but the fabric and the work that went into making it still have value. We look at what’s there, what can be used, and who could use it next.
Once clothing is produced, someone needs to take responsibility for what happens to it. Rotate helps companies put that responsibility into practice.
We believe clothing deserves a future beyond the event it was made for.
MEET JORDAN - ROTATE FOUNDER
I grew up in Las Vegas hearing that tourism is what keeps our town running. I love the mix of people who come through here and the energy and culture they bring. Welcoming people is part of who we are.
But working in hospitality, I also saw what gets left behind. Conventions, concerts, events, and one-time programs brought piles of materials that outlasted whatever they were made for. The guests went home, and our community was left to figure out the rest.
Seeing that changed how I accepted promotional items and what I chose to buy. I became more intentional about taking things home because I understood that I was also taking responsibility for where they would go next.
Rotate grew from that perspective and my hospitality background. I want to make it easier for companies to plan for what they leave behind, with a focus on clothing and textiles that still have potential. Taking care of the people who visit Las Vegas should also mean taking care of the place we call home.
Our goal is to keep more clothing useful, strengthen community connections, and create opportunities for people who sort, sew, and repurpose. We take on what we can responsibly manage and stay honest about what’s possible.
Rotate connects clothing and textiles with their next use through local nonprofits, schools, artists, community groups, and available recycling or downcycling outlets. We sort materials, identify suitable destinations, and coordinate with the people receiving them.
Finding a use starts with understanding a need.
A box of clothing is only helpful if the person receiving it can use what’s inside. We check current needs and capacity before placing materials, helping community organizations receive useful items without taking on another sorting or disposal problem.
We track what comes in, document confirmed outcomes, and identify materials that still need a suitable outlet. Those gaps help companies understand which items are difficult to reuse and make more informed choices before their next order.
Good intentions need a working system.
There’s more life in what we already have.
Have a clothing project in mind, or looking for your next secondhand find?